According to JD Powers and Associates ”80% of automotive shoppers are shopping online before they make their decision to buy”. With these type of numbers it is surprising that so many dealers are still putting as much money as they are in advertising there brick and mortar lots and not more into their internet presence.
How many customers a day are you losing because they drive by your lot, see a car they like but don’t stop in to get information. Where if you had a large banner advertising your website when they get to work or home they could go online and get all the information on that particular vehicle and may be see something else they like. Your dealership could be losing deal after deal because of not marketing your website properly.
We have created a marketing machine for your website that will get you more attention than you ever thought possible.
The three most important results in your internet marketing needs to be, attracting customers to your site, getting the customer to contact you in some way, and converting the customer into a sale.
We will show you how to aggressively attack all three steps so therefore your sales should increase dramatically.
With our email and cell phone alert system you will be contacted immediately when a customer contacts you on your site. Contact us today so we can immediately get started on your new marketing plan.
There are four major steps that your business must be successful at in order for your dealership to have a profitable and rewarding website.
• Attract traffic to your site
• Convert the traffic to solid leads
• Turn the leads into sales
• Follow up on the sales to generate more traffic (Friends, Family, etc.)
WebXloo with years of marketing experience will assist your dealership in successfully managing and promoting your website. It is all ready for you, now all you have to do is utilize it. Here are some pointers to get you started;
• Traditional marketing - Each median used in traditional advertising must include your web address in pronounced text ( Business cards, Flyers, Posters, Signs, Post Cards, Invoices), you get the picture.
• Pay per click advertising - is an alternative way to draw traffic to your site, and help draw that important exposure that is needed for ranking of key word phrases. You decide how much you are willing to pay which in turn determines where your ad will be placed.
• Search engine optimization-(SEO) Search engines are one of the primary functions used in finding web sites through out the world. This can dramatically increase your sites traffic.
• Print ads - By using your existing print ads (Newspapers, Neighborhood flyer magazines) will dramatically increase your traffic on your site and that means more customers on your lot.
• Banner Ads on high traffic sites - Like the ad shown on the online service (AutoTrader.com) will not only increase your traffic but also add creditability to your business
• Billboard, Radio, T.V. ads - Sometimes can be very pricey but have the highest return for effectively in marketing your site.
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