Social Media Marketing
Facebook - LinkedIn - Twitter - Blogs - Forums - Yelp - Groupon - FourSquare - Digg - Technorati
Social Media, takes many forms in today’s online market. The most common social media platforms include:
Some of these sites have a local focus, some more personal and global. Others a more technical audience, LinkedIn offers a broad framework for companies and professionals employed at these companies. There is no “one size fits all” approach for social media.
An effective campaign starts with understanding business goals and budget, and strengths of an individual company and designing a campaign based on these goals, strengths and budget. Too often, companies create a profile on a social network, and don’t effectively bring this profile to life by engaging with others. A “build it and they will come” mentality will probably not be effective for most companies.
An effective social campaign requires active and purposeful engagement, with measurable goals in mind.
WebXloo can help in designing and implementing an effective social networking profile and campaign for your organization.